Make work the best place to eat

We saw an opportunity to shake things up in the world of workplace food. The way we work was evolving, but office catering? It was stuck in the past with lackluster sandwiches and uninspired buffets that didn’t match the energy of today’s companies. We asked ourselves: Why does workplace food have to be so… boring?

Our journey so far

36
Locations in Europe
10k+
Meals a day
+1000
Unique recipes created per year
450
Proud employees

Vermaat is Europe’s leading hospitality player, firmly positioned in the premium segment and behind some of Europe’s most renowned venues, including several Michelin-starred restaurants.

2019
Founded
2020
Opening of the first location
2021
Powered by Vermaat
2022
Launch of the Join Program app
2023
Opening of the second big campus and multiple other locations
2024
National winner of the FD Gazellen Award as the fastest-growing company, and expansion to Berlin
2025
Winning the second FD Gazellen award and opening the first locations in Berlin.
2026
Join Program goes to France, and is now powered by Compass Group

Our mission

Make work the best place to eat

We knew there had to be a better way. So, we launched Join Program with a big idea: let’s create delicious restaurant-quality meals that fuel people and bring them together, spark creativity, and make sustainability second nature.

No hassle, no waste—just effortlessly order, pay, and rate in our app. With only fresh, seasonal, plant-minded ingredients and bold flavors that pack a punch. This isn’t just lunch. It’s culture. It’s a community. It’s the future of food at work—a fresh, disruptive, and delicious approach to making it the best place to eat.

Shake things up for good

Our vision? We’re born to shake up the food system for the good.  By rewriting the rules of corporate catering, we’re raising awareness, making sustainability the norm, and giving people easy access to meals that nourish, inspire, and delight. Ultimately, it comes down to connecting people through damn good food.

The innovative approach of Join Program backed up by the expertise of Vermaat & Compass Group

Meet our team

Joost van Keeken
Marit van Noort
Nils van Tol
Judith Tricon-Russo
Alina Walz
Daniel Finke
Femke Meijer
Lennart Warren
Romy Halfpenny – Vos
Diederik Kroes
Stefan Hulzebos
Maartje van Galen
Hafsa Verdam
Sascha Maarseveen
Theo Kok
Inez Jungst – van Moolenbroek
Sebastiaan Popma
Rob van Steijn
Elles Joan van Duijn
Eveline Noort

Joost van Keeken

Managing Director, Join Program International Sales

Marit van Noort

International Sales Manager

Nils van Tol

Sales Manager

Judith Tricon-Russo

Head of Join Program France

Alina Walz

Sales Manager Berlin/Brandenburg

Daniel Finke

Head of Sales Germany

Femke Meijer

Head of Food Curation

Lennart Warren

Manager Food Studio

Romy Halfpenny – Vos

Transition and Start-up Manager

Diederik Kroes

Account Manager

Stefan Hulzebos

Regional Manager

Maartje van Galen

Sales Manager

Hafsa Verdam

Manager Content and Data Management

Sascha Maarseveen

Team lead Start-up and Transition

Theo Kok

General Manager

Inez Jungst – van Moolenbroek

Manager Sales Enablement & Customer Success

Sebastiaan Popma

Digital Product Manager

Rob van Steijn

Head of Operations

Elles Joan van Duijn

Head of Sales

Eveline Noort

Operational Director, Join Program International

Come work with us

We always seek new team members who want to work in an international environment – colleagues who are willing to learn and glad to help others. Ultimately we want to do what we do best: providing great food and top service with happy colleagues!

Ready to make work the best place to eat?

Info, advice, a quote, or a test lunch. Whatever you need, we’ve got you covered.

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